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For providers of digital services, it is now necessary to go over-the-top. Service providers don’t need to build the devices or the applications; they need to construct the ecosystems, engage partners, bundle the applications, protect the users and broker the data. Cloud services are the most cost-effective strategy for delivering innovative, bundled, non-commodity applications to customers of all kinds. Users are comfortable with the cloud and they trust service providers to ensure security – Win, Win!

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