Live, Social, and Shoppable: The Future of Video
Over the past year, it’s become obvious (sometimes painfully so) that video consumption is on the rise. Americans are Zooming into work meetings, logging into online classrooms, FaceTiming friends and family, and streaming entertainment more than ever before (binge-watching and gaming are up 25 percent and 75 percent, respectively). But this screentime swell began well before COVID hit. Since 2015, video streaming has risen 13 percent year-over-year. In addition, we’re spending more and more time watching on our phones: Americans spent an average of 42 minutes a day viewing digital video on their phones last year, compared to 23 minutes on their computers.