Affiliate marketing helps reduce a brand’s pressure to find the perfect spokesperson. It also increases the likelihood of success as affiliates are often vetted by networks or agencies. Unlike celebrity endorsements or influencer marketing – strategies that typically have a few people or one person acting as the face of a brand – affiliate marketing is a strategy without limits. Affiliate marketing programs allow marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of passive income for those who endorse products.