Inteligencia artificial Shopping y marketing

Gen Z-focused E-commerce Platform Joins Livestream Party

The e-commerce retailer, which positions itself as an Amazon challenger focused on “bringing joy” back to online shopping with a focus on younger consumers, is launching livestream shopping in the Verishop iOS app. Beginning Monday, June 14, Verishop is rolling out more than 125 livestream shopping programs a week, 12 hours a day, hosted by more than 115 expert streamers who will share, show and answer questions about the 125,000-plus products on Verishop.

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