Categorías
Shopping y marketing

AI is Blurring the Lines Between In-store Retail and E-commerce

techwireasia.com

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins.

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Categorías
Inteligencia artificial

Debunking Common Myths About Artificial Intelligence

analyticsindiamag.com

Artificial intelligence and machine learning have become buzzwords and are sometimes used alternatively. Although the technologies are closely related, they are not the same. Vagueness in definitions, tech companies, playing up their capabilities enabled by overzealous PR firms, and clueless reporters legitimising the interchangeable usage without fact-checking, etc., have confused. AI refers to machines exhibiting human-like intelligence through different techniques.

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Categorías
Shopping y marketing

Related Tags: IA y Customización para Potenciar el Descubrimiento de Productos en E-Commerce

marketing4ecommerce.net

 

Las Related Tags, o etiquetas relacionadas, son una herramienta para ayudar a los usuarios a encontrar aquello que buscan en el catálogo, o incluso a descubrir nuevos productos dentro del mismo. Se trata de mejorar la experiencia de búsqueda a través deetiquetas que definen mejor la búsqueda inicial del consumidor y lo ayudan a refinar el concepto de lo que están buscando, la marca en la que están interesados o el tipo de producto. Han demostrado ser especialmente útiles cuando los consumidores buscan términos o categorías demasiado genéricos.

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Categorías
Big Data

DATA ANNOTATION: CHANGING THE TAILWIND OF ML MODEL TRAINING

analyticsinsight.net

Why did humans start making machines? The immediate answer would be to make a mechanical and computerised model that works like humans. Yes, humans wanted machines to imitate whatever they do. The purpose of artificial intelligence is no different. If we look at the things that artificial intelligence-powered machines are doing for us today, most of them try to minimize our work by taking over the routine, time-consuming jobs. In order to make machine learning models advanced, they should be trained with datasets. That is where data annotation makes its debut.

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Categorías
Inteligencia artificial Shopping y marketing

How AI, Automation, and Technology are Changing the Industry

whichplm.com

Technologies such as artificial intelligence (AI) and automation are having a huge impact on businesses across all industries – and fashion is no different. At all points in the supply chain, design, marketing, and retail, technology is reshaping how retailers and fashion businesses work. Let’s take a look at the future of the fashion industry, and how modern technology trends are making a difference to companies today.

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Categorías
Inteligencia artificial Shopping y marketing

Analytics, AI & ML: Accelerating PLM Across Fashion’s Value Chain

whichplm.com

Ultimately the goal is to predict a consumer’s behaviour and create a positive experience that leads to new sales. To be able to accomplish this task, a prerequisite will be the use of large amounts of data. In a nutshell, today’s smartest retail AI implementations are plainly, prediction machines that use algorithms (a process or set of rules to be followed in calculations or other problem-solving operations, by a computer) to analyse large datasets, in order to optimise the goal of selling fashion.

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Categorías
Shopping y marketing

AI is Blurring the Lines Between In-store Retail and E-commerce

techwireasia.com

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins. And all along, ecommerce platforms have improved their services with the help of digital tools.

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Categorías
Shopping y marketing

Las plataformas multimarca se erigen como un modelo ganador en el sector del lujo

es.fashionnetwork.com

2020 supuso una aceleración de las ventas en el comercio electrónico, elevándolas del 12 % en el conjunto del mercado en 2019 al 20-23 % un año después, hasta alcanzar un valor total de 50 000 millones de euros, haciendo ganar cinco años a la industria del lujo». Esta es una tendencia que va a seguir en aumento, ya que se prevé que las ventas electrónicas alcancen un tercio de la cuota de mercado en 2025.

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Categorías
Inteligencia artificial

What Exactly Is Artificial Intelligence? (Hint: It’s All About The Datasets)

forbes.com

As those in data science know, datasets are necessary to build a machine learning project. The dataset is used to train the machine learning model and is an integral part of  creating an efficient and accurate system. If your dataset is noise-free (noisy data is meaningless or corrupt) and standard, your system will be more reliable. But the most critical part is identifying datasets that are relevant to your project.

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Categorías
Big Data

AI Can Help Companies Tap New Sources of Data for Analytics

hbr.org

Over the past several years, technology has rapidly changed what enterprise analytics can do. Analytical approaches that incorporate predictive models have begun to displace merely descriptive approaches. Descriptive analytics, which continue to be valuable for many users, have evolved as well, making greater use of visual analytics and moving toward a self-service model in which nontechnical users can often develop their own analyses.

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Categorías
Big Data

La Inteligencia Artificial y el Big Data en tu Empresa

empresaactual.com

El business intelligence o inteligencia de negocios se define como conjunto de procesos que aportan la solución informática para analizar el funcionamiento de la organización. Con ello, optimizaremos dicho funcionamiento y las decisiones a tomar, ya que transformamos los datos en información y ésta en conocimiento.

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Categorías
Shopping y marketing

Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

digiday.com

Marketers at e-commerce startups say they’re increasingly using text messages to promote new sales or product launches. That’s because they are finding it more difficult to get customers to pay attention to emails, as some customers have now signed up for email updates from dozens of brands after a decade-plus of online shopping.

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Categorías
Inteligencia artificial

Artificial intelligence and journalism: a race with machines

equaltimes.org

The term Artificial Intelligence (AI) is a somewhat catch-all term that refers to the different possibilities offered by recent technological developments. From machine learning to natural language processing, news organisations can use AI to automate a huge number of tasks that make up the chain of journalistic production, including detecting, extracting and verifying data, producing stories and graphics, publishing (with sorting, selection and prioritisation filters) and automatically tagging articles.

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Categorías
Shopping y marketing

Predictions 2021: Consolidation, E-commerce and ‘Unexpected’ Partnerships For Publishing

adnews.com.au

Publishers, after a uniquely difficult year, will have to double down on diversifying revenue streams in 2021, with ecommerce, partnerships and the return of live events predicted to be the biggest opportunities. The pandemic pushed advertising revenue to new lows this year, with newspaper ad spend falling 46.1% and magazines 57.4% in May, according to SMI figures.

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Categorías
Shopping y marketing

Money Doesn’t Grow on Trees. Affiliate Marketing Is the Next Best Thing

g2.com

Affiliate marketing helps reduce a brand’s pressure to find the perfect spokesperson. It also increases the likelihood of success as affiliates are often vetted by networks or agencies. Unlike celebrity endorsements or influencer marketing – strategies that typically have a few people or one person acting as the face of a brand – affiliate marketing is a strategy without limits. Affiliate marketing programs allow marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of passive income for those who endorse products.

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Categorías
Shopping y marketing

Partner With Affiliate Marketers To Dominate A Niche

forbes.com

E-commerce business owners and affiliate marketers don’t look like a good partnership. In fact, they are mostly competitors on search engines. However, there is a way these two very different business models can not only coexist but work together and thrive.

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Categorías
Inteligencia artificial

Artificial Intelligence on the Edge

iotforall.com

AI/ML helps developers create better and lower-cost IoT end nodes that will benefit an ecosystem where their products exist. The benefits of AI/ML are far deeper than simply that of better decision-making in the end node; some optimizations come about bringing valuable benefits to all involved, including the consumer, the developer, and the operator.

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Categorías
Inteligencia artificial

A Sustainable Future Is Not Possible Without Sustainable Artificial Intelligence

forbes.com

Artificial Intelligence (AI) is becoming an integral part of the tech world. It is revolutionizing science, healthcare and our daily lives more than we would have imagined. From speech recognition and chatbots to self-driving cars, deep AI is playing a pivotal role. Although AI is the future of the world, training AI algorithms still depend on powerful computers, which consume significant energy and emit considerable carbon emissions.

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Categorías
Inteligencia artificial

Artificial Intelligence in Retail Market Worth

globenewswire.com

Artificial intelligence in retail can be defined as the process of gathering and analyzing massive amounts of data that help companies to create personalized shopping experiences for customers via recommendation engines, highly structured web shops, intelligent in-store bots and chatbots.

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Categorías
Inteligencia artificial

We need to talk about Artificial Intelligence

weforum.org

While consensus starts to form around the impact that AI will have on humankind, civil society, the public and the private sector alike are increasing their requests for accountability and trust-building. Ethical considerations such as AI bias (by race, gender, or other criteria), and algorithmic transparency (clarity on the rules and methods by which machines make decisions) have already negatively impacted society through the technologies we use daily.

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