Categorías
Shopping y marketing

El mapa del E-commerce en España

revistainforetail.com

Una personalización o mejora de la experiencia de compra online en sus comercios a través del perfilado realizado con datos de consumidores pero, que les gustaría tener el control de los datos que tienen los comercios sobre ellos y conocer para para qué fines se utilizarían.

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Big Data Inteligencia artificial Shopping y marketing

Artificial Intelligence Impacts Business in 2021

iotforall.com

Trends show that the future of Artificial Intelligence is promising because AI solutions are becoming commonplace. Autonomous cars, robots and sensors for predictive analysis in manufacturing, virtual assistants in healthcare, NLP for reports in media, virtual educational tutors, AI assistants, and chatbots that can replace humans in customer service — all these AI-powered solutions are moving forward with huge steps.

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Shopping y marketing Sin categorizar

El comercio electrónico en España crece por encima de la media mundial

muycanal.com

La primera es evidente. El comercio electrónico ha venido para quedarse. Todos los registros apuntan en la misma dirección: un aumento progresivo de las compras online y los usuarios que optan por esta vía comercial. Aunque no podemos obviar que todavía los porcentajes absolutos de compras son minotarios, tampoco podemos dejar de ver que la facturación trimestral ya supera los 12.800 millones de euros en España.

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Categorías
Shopping y marketing

Retail eCommerce news from week beginning 2 August 2021

enterprisetimes.co.uk

Retail and eCommerce highlights this week include: Amazon Web Services (AWS) expands its partner network to include web-based augmented reality (AR), virtual reality (VR) and life-like 3D platform BRIOXR. Nutanix continues to invest in talent with Strategic Hires and Promotions.

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Categorías
Inteligencia artificial Shopping y marketing

Artificial Intelligence Clubbed with Design Thinking for Enhanced Customer Experience

eletimes.com

Today, the implementation of artificial intelligence is one of the key focus areas of the world’s top and emerging organisations. In their enthusiastic attempt to include AI into their processes and applications, basic factors like the need and feasibility of these applications take a back seat. Here, the role of design thinking in Artificial Intelligence comes into play.

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Categorías
Shopping y marketing

How Artificial Intelligence Is Democratizing Market Research

forbes.com

Market research is the foundation of a successful product or service launch. It’s the process of understanding what people want and need, why they want it, their expectations for your offering and how much they are willing to pay for your product or service.

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Inteligencia artificial Shopping y marketing

Gen Z-focused E-commerce Platform Joins Livestream Party

chainstoreage.com

The e-commerce retailer, which positions itself as an Amazon challenger focused on “bringing joy” back to online shopping with a focus on younger consumers, is launching livestream shopping in the Verishop iOS app. Beginning Monday, June 14, Verishop is rolling out more than 125 livestream shopping programs a week, 12 hours a day, hosted by more than 115 expert streamers who will share, show and answer questions about the 125,000-plus products on Verishop.

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Inteligencia artificial Shopping y marketing

Brand E-commerce Service Market Analysis, Service Management, Economy System, Software technology, Asset tracking, Capacity 2021-2027

rustwire.com

To define, describe, segment, and forecast the size of the Brand E-commerce Service market based on platform, technology, application, system, and component.
To investigate the interest and supply side pointers impacting the development of the market.
To understand the market ecosystem by identifying high-growth segments and subsegments of the market.
To give top to bottom market knowledge in regard to key market elements, like drivers, restrictions, openings, and difficulties that impact the development of the market.

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Inteligencia artificial Shopping y marketing

The AI That Fashion is Using to Reinvent Itself

wired.co.uk

Fashion retailers have turned to AI to make their businesses more efficient, replace photoshoots and predict what people will want to buy and wear in the future. Startup Finesse is using AI to trawl the web to predict what the next trend may be, and then use algorithmic design to quickly produce small runs of clothing within 25 days.

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Inteligencia artificial Shopping y marketing

The 10 Best Weighted Blankets To Help You Find Your Zen

forbes.com

Leveraging artificial intelligence (AI) is now commonplace in marketing. Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it easier than ever to connect your products and services to customers.

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Shopping y marketing

AI is Blurring the Lines Between In-store Retail and E-commerce

techwireasia.com

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins.

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Categorías
Shopping y marketing

Related Tags: IA y Customización para Potenciar el Descubrimiento de Productos en E-Commerce

marketing4ecommerce.net

 

Las Related Tags, o etiquetas relacionadas, son una herramienta para ayudar a los usuarios a encontrar aquello que buscan en el catálogo, o incluso a descubrir nuevos productos dentro del mismo. Se trata de mejorar la experiencia de búsqueda a través deetiquetas que definen mejor la búsqueda inicial del consumidor y lo ayudan a refinar el concepto de lo que están buscando, la marca en la que están interesados o el tipo de producto. Han demostrado ser especialmente útiles cuando los consumidores buscan términos o categorías demasiado genéricos.

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Inteligencia artificial Shopping y marketing

How AI, Automation, and Technology are Changing the Industry

whichplm.com

Technologies such as artificial intelligence (AI) and automation are having a huge impact on businesses across all industries – and fashion is no different. At all points in the supply chain, design, marketing, and retail, technology is reshaping how retailers and fashion businesses work. Let’s take a look at the future of the fashion industry, and how modern technology trends are making a difference to companies today.

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Categorías
Inteligencia artificial Shopping y marketing

Analytics, AI & ML: Accelerating PLM Across Fashion’s Value Chain

whichplm.com

Ultimately the goal is to predict a consumer’s behaviour and create a positive experience that leads to new sales. To be able to accomplish this task, a prerequisite will be the use of large amounts of data. In a nutshell, today’s smartest retail AI implementations are plainly, prediction machines that use algorithms (a process or set of rules to be followed in calculations or other problem-solving operations, by a computer) to analyse large datasets, in order to optimise the goal of selling fashion.

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Categorías
Shopping y marketing

AI is Blurring the Lines Between In-store Retail and E-commerce

techwireasia.com

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins. And all along, ecommerce platforms have improved their services with the help of digital tools.

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Categorías
Shopping y marketing

Las plataformas multimarca se erigen como un modelo ganador en el sector del lujo

es.fashionnetwork.com

2020 supuso una aceleración de las ventas en el comercio electrónico, elevándolas del 12 % en el conjunto del mercado en 2019 al 20-23 % un año después, hasta alcanzar un valor total de 50 000 millones de euros, haciendo ganar cinco años a la industria del lujo». Esta es una tendencia que va a seguir en aumento, ya que se prevé que las ventas electrónicas alcancen un tercio de la cuota de mercado en 2025.

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Categorías
Shopping y marketing

Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

digiday.com

Marketers at e-commerce startups say they’re increasingly using text messages to promote new sales or product launches. That’s because they are finding it more difficult to get customers to pay attention to emails, as some customers have now signed up for email updates from dozens of brands after a decade-plus of online shopping.

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Categorías
Shopping y marketing

Predictions 2021: Consolidation, E-commerce and ‘Unexpected’ Partnerships For Publishing

adnews.com.au

Publishers, after a uniquely difficult year, will have to double down on diversifying revenue streams in 2021, with ecommerce, partnerships and the return of live events predicted to be the biggest opportunities. The pandemic pushed advertising revenue to new lows this year, with newspaper ad spend falling 46.1% and magazines 57.4% in May, according to SMI figures.

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Categorías
Shopping y marketing

Money Doesn’t Grow on Trees. Affiliate Marketing Is the Next Best Thing

g2.com

Affiliate marketing helps reduce a brand’s pressure to find the perfect spokesperson. It also increases the likelihood of success as affiliates are often vetted by networks or agencies. Unlike celebrity endorsements or influencer marketing – strategies that typically have a few people or one person acting as the face of a brand – affiliate marketing is a strategy without limits. Affiliate marketing programs allow marketers, or “affiliates,” to take their income into their own hands. This strategy is, in some instances, referred to as a form of passive income for those who endorse products.

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Categorías
Shopping y marketing

Partner With Affiliate Marketers To Dominate A Niche

forbes.com

E-commerce business owners and affiliate marketers don’t look like a good partnership. In fact, they are mostly competitors on search engines. However, there is a way these two very different business models can not only coexist but work together and thrive.

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